Every time I’m interested in buying a product, I look it up on Amazon and then google it, to see if I can find it cheaper elsewhere. Nine times out of ten, the total cost of the product (when you consider price + shipping costs) is lower on Amazon than in the other webstores. What I don’t understand is how those e-businesses can survive. Why would anyone buy a product for more? And yet there are hundreds of those e-businesses all over the place. Who buys from them? And why?